GRP is delighted to have been appointed as Fraser Hart’s digital marketing agency. In the lead up to Christmas we redeveloped the Fraser Hart ecommerce web site, providing a more usable site with stronger brand value. We are now planning Fraser Hart’s digital marketing strategy.
To support Mono Consultants successful appointment as the FM services provider for a national emergency services communications network, we have developed a web application to enable Mono to effectively deliver and report on planned and critical reactive maintenance for over 3,500 sites across the UK.
better sexual health among gay and bisexual men
Our latest campaign for NHS Greater Glasgow and Clyde should raise a few eyebrows. Aimed at promoting better sexual health among gay and bisexual men, the work spans the ‘on-scene’ environment, where posters appear in gay pubs and clubs, together with ‘off-scene’ exposure to the general public. Hence the requirement for a relatively clean - or at least clothed - version, alongside the more explicit posters featuring naked couples. The campaign is the latest in sexual health promotion from GRP. Previous projects in the field have included condom distribution campaigns and multi-award winning work aimed at young people.
4409ft to be precise. On the 10th October Iain Finlay along with 150 others from around the UK reached the summit of Ben Nevis, the highest mountain in Britain in aid of Kidney Research UK the climb itself took 8hrs, followed by a Ceilidh at night for anyone with any energy left in there legs. Well done to Iain and his team for raising over £5k, and a huge thank you to anyone who sponsored him.
It took just 8 days to deliver a brand identity, a folder containing sales materials and a website for Xedo Software, a new product providing solutions to manage any size of dress hire rental business.
Under pressure GRP managed to turn this job around with time to spare, before our client flew out to demo the software at EXPO28. Ongoing work is now underway following a successful pitch to potential buyers in the USA.
GRP’s digital Team will shortly launch a brand new website for an exciting development of homes in the South of Spain, close to the beautiful town of Almeria. The village of Cabrera nestles quietly in the spectacular hills overlooking the Mediterranean and our website extols the benefits of buying one of the spacious bespoke villas or enjoying a holiday with a difference in the sun.
GRP have been working with MB Aerospace in Motherwell to bring consistency and a fresh look to leaflets and exhibition panels for their Roberts products and MB Wellclad Divisions, both of which are leading suppliers to the oil and gas, marine and petrochemical industries. These materials were launched at Oil and Gas Europe in September and will provide sales support to the two divisions at future exhibitions and conferences.
Under the remit of Highland Spring’s digital agency GRP have recently launched a micro site for the support of World No 2 Andy Murray, the site has exclusive footage direct from the States, as Andy prepares for the final Grand Slam tournament of the season. The site features a video gallery of candid footage brought to you by Highland Spring - entirely unscripted, all real fly-on-the-wall stuff.
View real-clips as Andy and his team work and play, on and off court in the build up.
take a look at www.andyinnyc.com and see Andy off-court, as you’ve never seen him before.
Following a success pitch in June for the branding of a new off-shoot for the Donaldson Group, we have developed a brand identity for the Driveways division. daisi driveways was launched in early August with a web site developed by GRP. We are now developing marketing communications and branding materials, including vehicle livery, brochures and press ads.
The unusual name and look for daisi divisions is sure to have stand out in the driveways marketplace. Given that it’s predominantly females making decisions about home improvements, the daisi brand we think will be a big success. Ongoing development of the daisi brand is now underway with the other Donaldson divisions.
GRP recently managed the launch of Falkirk Council’s ‘Take the Right Route’ initiative, a 2-year Scottish Government sponsored active travel project encouraging residents of Stenhousemuir and Larbert to consider alternative transport modes other than taking the car.
GRP launched the initiative to the public with a high profile event in the town centre, which included activities to engage residents and communicate the range of local facilities available to help encourage residents to leave the car at home.
GRP devised a combination of unique interactive activities, which ensured that the initial launch of the project was understood clearly by the target audience as well as capturing data for future activities. These included the use of Bluetooth, instant photography interaction, video feedback techniques as well as the more traditional fun events.
The launch activity included a targeted direct mail campaign, outdoor, ambient and press advertising, as well as an interactive website with event related photo library and registration facility.